EN AF OS — Brand Identity

More than half a million danes are diagnosed with a mental condition and every second dane is a relative or friend to a diagnosed person, which makes mental disorders a truely common phenomenon. EN AF OS (One of Us) is a national campaign and continous information effort launched by the danish health authorities in 2011. In the winter 2016-17 - at Primetime A/S - I redesigned the identity and brand design as a part of a pitch to reclaim the client for the 3rd time. We succeeded.

Did stuff

Concept
Art direction
Graphic design
Copywriting

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